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THE MANY FACES OF THE 21st CENTURY DIGITAL MUM

Market News Publishing, Sep 22, 2011

BabyCenter, LCC voiced during a ad:tech author eventuality a formula of their 2011 21st Century Mum Report, a vivid mural of modern motherhood. The BabyCentre investigate explores how apropos a mom is a transformative moment, apropos different a womans purchase criteria as well as all a brands she buys. This tour in to relationship drives surpassing shift in her media consumption, as well as accelerates embracing a cause as well as usage of social as well as mobile platforms. For marketers, this creates brand new opportunities to strech as well as rivet a UK silent as well as forge relationships which crapper final a lifetime.

Social Mum: Social media is accumulation media. 48% make make use of of it privately for word-of-mouth recommendations upon brands as well as products. 63% of mums have reduction in common with their non-mum friends. UK mums make make use of of content-rich mum-centric village environments to intend report as well as recommendation from alternative mums starting by a same experiences during which since time. 53% of mums deal report upon BabyCentre which they wouldnt upon Facebook. And, recommendation isnt a only abstract which a silent likes to share: 52% of mums discuss it others many deals theyve institute by bill discount codes online.

Media Mum: Her media expenditure has evolved. When a lady becomes a mum, marketers lose 2.4 hours of available media time to rivet with her per day. Her concentration changes from entertainment to removing answers. The cyberspace serves a needs of silent improved than some alternative modify of media. 48% modify say their time online is often a many pacific part of their day.

Mobile Mum: The figure which helps silent intend by a day. The intelligent phone is a salvation to communicate, share, encounter information, as well as verify a break. 36% purchased a intelligent phone after they became a mum. solon than 50% of mums own a intelligent phone; 28% have a BlackBerry as well as 39% have an iPhone. Prior to apropos a mum, text messaging, vocalise calling, as well as a clock/alarm were a many important facilities upon their intelligent phones. Once a baby has arrived, camera, recording camera, as well as monthly calendar functionality tip a list.

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